MINI Honored by J.D. Power & Associates for Improvement in Customer Experience

MINI of Pittsburgh loves its customers and that shows through the whole company.  MINI was recently honored by J.D. Power & Associates for their improvement in providing outstanding customer experience.

MINI was honored for having the largest improvement amongst the mass market brands during the past three years.

J.D. Power & Associates were impressed with MINI’s ability to consistently improve upon their quality, dependability, and appeal of MINI vehicles.  The honor was given to MINI at the opening ceremonies of the 2012 New York International Auto Show this week.

“MINI strives to deliver an exceptional owner experience in every aspect of our business, from the online car configurator to the sales and service interaction in our dealerships, as well as in the design of our vehicles and with owner engagement initiatives such as MINI TAKES THE STATES,” said Jim McDowell, Vice President MINI USA. “We are honored that J.D. Power and Associates has presented MINI with this award, reinforcing that the significant efforts implemented over the last several years are making a difference in the owner community’s overall brand experience.”

Insane is an Understatement – MINI & Human Flight

MINI and the John Cooper Works Countryman went to great lengths on this video to make something amazing. Watch and enjoy as the John Cooper Works Countryman gets a man airborne and lets him go. Then the fun begins….the Countryman zooms after the human flier to race.

MINI Celebrates 10 Years in the USA

Back in 2002, MINI made its way back into the heart of Americans. Small cars have never been America’s thing, but there have been a few exceptions; and MINI has been one of the lone success stories.

Their success however, was far from certain in the beginning. MINI launched in the U.S. when gas was cheap and large trucks and SUVs ruled the road…and automotive sales. Many expected MINI to be a one-hit wonder. Ten years later however, it’s pretty obvious that MINI is here to stay. MINI set a sales record in 2008 when gas prices hit their highest point, and then set another sales record in 2011 when gas prices were stable.

MINI’s ever-expanding lineup, including the Hardtop, Convertible, Coupe, and Roadster, has been a bigger hit than anyone could have ever imagined. Here’s to 10 more years!

MINI Clubvan Concept Ready to Break Into the Transport Market

MINI is hoping the new MINI Clubvan Concept vehicle is ready to bring a new set of fans to their brand.  In the service industry, transportation is key to haul all tools and materials necessary to get the job done for professions such as remodelers, plumbers, repairmen, technicians and more.  MINI designed the Clubvan Concept to give service workers a whole new transportation style.

 

The Clubvan Concept is loaded with room with a flat floor loading area which makes it convenient to load everything.  The Clubvan has two seats and two compartments to utilize.  The Clubvan Concept is the first world transport vehicle based on a premium smal car.

The MINI Clubvan is going into production and will be launched in the second half of 2012.  Check out the premiere video showing off what a Clubvan Concept company car would look like!

MINI Debuts Five Vehicles at the Geneva Motor Show 2012

MINI had plenty on hand for visitors to the Geneva Motor Show 2012. MINI brought along five new MINI vehicles to show off for their world premiere to guests to the show. The new MINI Clubvan Concept vehicle, MINI John Cooper Works Countryman, and three special models all premiered globally for the first time.

The John Cooper Works Countryman definitely is the sportiest of the MINI vehicles The MINI John Cooper Works Countryman has an updated engine that improves the power and efficiency of the vehicle as well as the option to have an automatic transmission for the first time. . Loaded with the ALL4 all-wheel-drive system, it is ready to take on all road and weather conditions thrown its way.

MINI also put the new Clubvan Concept on the stage for visitors to enjoy. The new concept vehicle looks to enter in a new segment for business and personal use of a premium small car with extra room. It differs from the Countryman by having only a two-seat layout and a large, flat load compartment with opaque rear windows.

The other three models to grace the stage were the MINI Baker Street and Bayswater Olympic editions and the MINI Highgate convertible vehicle. The special Olympic edition MINIs are Hardtop versions with exclusive equipment and special branding.

The MINI John Cooper Works Countryman is Ready for Anything

MINI is excited to announce that the MINI John Cooper Works Countryman will be available in the fall of 2012.  The John Cooper Works Countryman combines the ultimate sport racing components with all-wheel drive on the Countryman model.

Roaring to life with a new four-cylinder turbocharged engine, the John Cooper Works Countryman delivers 211 horsepower to the driver’s fingertips.  With MINI’s ALL4 all-wheel drive, the new MINI is ready to take on any terrain or weather element thrown its direction.  The John Cooper Works Countryman is the first John Cooper Works model to have an optional six-speed automatic transmission rather than the standard six-speed manual.

As drivers turn each corner and maneuver in the new Countryman, the suspension is ready to flow with every movement of the vehicle and give the great agility they are known for.  The John Cooper Works Countryman jumps off the line, going 0 to 62 mph in 7.1 seconds and early European fuel economy tests show that it will attain 39.2 mpg.  Chassis design on the new Countryman incorporates a front axle with MacPherson struts, central-arm rear axle, Electric Power Steering, and a high-performance braking system.

Stay tuned for more information as we approach fall 2012 with the release of the John Cooper Works Countryman.

MINI United Gets Official for 2012

MINI United has officially been scheduled for May 11-13 in Le Castellet, France.  What is MINI United you ask?  Its only the largest MINI get together in the world!  MINI United is loaded with the best driving, music, and entertainment all in the name of MINI.

MINI United 2012 is one big festival with live music acts, stunt shows, driving events on the track, and plenty more.  You can see who is performing for the event at www.minispace.com.  MINI United is pushing US fans that are planning to attend to register at www.miniunited2012.com.  Registration is underway.  The weekend pass will run USA fans $50 but gets access to the welcome dinner with MINI USA execs, MINI USA hospitality area, shuttles back and forth, test-drives on the track, and hotel discounts.

Watch the teaser video for the event to see what the MINI United 2012 will be all about!