MINI Cooper Hyde Park Debuts at Beijing Auto Show

MINI Hyde Park

The MINI Cooper Hyde Park made its debut this week at the Beijing Auto Show, bringing the total to six models in the MINI family.

The Hyde Park joins the brand’s three other special edition models – the Baker Street, the Bayswater, and the Highgate Convertible – that are named after nostalgic locations in London.  London’s Hyde Park is famous for its Speakers’ Corner and will be home to this summer’s Olympic Triathlon and marathon swimming competitions.

The MINI Hyde Park features a “pepper white” and “hot chocolate” color scheme. Available in both hatchback and Clubman body styles, the 2013 MINI Hyde Park will arrive in July.

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Join MINI of Pittsburgh in the Fight Against Cystic Fibrosis

MINI BulldogMINI of Pittsburgh is joining in the fight against Cystic Fibrois, a hereditary chronic disease that affects the respiratory and digestive system.

The two organizations have teamed up with the foundation to help raise funds in hopes of finding a cure for the disease and extending patients’ lives as well as easing their daily struggles.

The Cystic Fibrosis Foundation has been the driving force behind finding a cure for Cystic Fibrosis since 1955.

The disease affects nearly 30,000 children and adults in the U.S. today. The disease causes shortness of breath, constant lung infections, and other issues. Patients suffer through many treatment procedures on a constant basis throughout their lives.

How do you get involved? MINI of Pittsburgh will be selling the MINI Bulldog plush animal through August 31, 2012. All profits from the stuffed animal sales will be donated to the Cystic Fibrosis Foundation. To order your MINI bulldog, visit our Fundraising Facebook Page and fill out the order form. Make sure to share the page with all of your friends and family on Facebook and email!

We appreciate your involvement in helping to improve the lives of so many affected patients in America.

MINI of Pittsburgh Hosting MINI Test Drive Takedown on April 28, 2012

MINI Test Drive TakedownThe MINI Test Drive Takedown event will be held at our dealership on Saturday April 28, 2012.  The MINI Test Drive Takedown event is being put on so drivers can test drive MINI vehicles and other popular makes and models.   The event allows drivers to see how MINI vehicles stack up against the competition all in one place.  The event will be a great opportunity for drivers to get comparison shopping completed and find which MINI they like best.

The event will take place at MINI of Pittsburgh at 4900 Baum Boulevard in Pittsburgh, PA.  Visitors will have the chance to test drive the vehicles from 10 a.m.-5 p.m.  Drivers will enjoy the great selection of MINI models available.

Considering MINI vehicles are going up against the competitors, we had to have nicknames for the vehicles.  The MINI models available for test drives include:

  • FULL TANK NELSON – MINI Cooper S Hardtop
  • SNOWY ROADES – MINI Cooper S Countryman ALL4
  • BOOM BOOM BIGGERBOOT – MINI Cooper Clubman
  • THE OVERTAKER – MINI Cooper S Coupe
  • DOCTOR ROOFLESS – MINI Cooper S Roadster
  • SUNNY WEATHERS – MINI Cooper Convertible

To RSVP for the event, please visit www.miniofpittsburgh.com/TakedownRSVP.

MINI Honored by J.D. Power & Associates for Improvement in Customer Experience

MINI JD Power & Associates AwardMINI of Pittsburgh loves its customers and that shows through the whole company.  MINI was recently honored by J.D. Power & Associates for their improvement in providing outstanding customer experience.

MINI was honored for having the largest improvement amongst the mass market brands during the past three years.

J.D. Power & Associates were impressed with MINI’s ability to consistently improve upon their quality, dependability, and appeal of MINI vehicles.  The honor was given to MINI at the opening ceremonies of the 2012 New York International Auto Show this week.

“MINI strives to deliver an exceptional owner experience in every aspect of our business, from the online car configurator to the sales and service interaction in our dealerships, as well as in the design of our vehicles and with owner engagement initiatives such as MINI TAKES THE STATES,” said Jim McDowell, Vice President MINI USA. “We are honored that J.D. Power and Associates has presented MINI with this award, reinforcing that the significant efforts implemented over the last several years are making a difference in the owner community’s overall brand experience.”