‘Not Normal’ Campaign from MINI Showcases Brand’s Uniqueness

MINI Not Normal

MINI has always portrayed a lifestyle of quirkiness, creativity, and individuality. The brand launched a new campaign this week with the slogan ‘Not Normal’ to continue to recognize and delight in the fact that MINI still conveys a strong, independent, and unique character.

“Brand strength has always been one of the main success factors of MINI. The continuous development of our unique brand forms the basis for further growth in the relevant customer segments and is at the heart of our communication activities”, explains Ralf Schepull, Head of MINI Brand Communication, talking about the background to the integrated campaign.

Part of MINI’s charm and devotion from worldwide fans comes from the brand’s unconventional design and attitude in the world of automobiles. Long considered a ‘rebel’ among other automobiles, MINI expresses this tried and true concept through the ‘Not Normal’ campaign.

Express your individuality. Find the unique MINI that is just right for you now at MINI of Pittsburgh. Visit our dealership on Baum Blvd or check us out online at www.miniofpittsburgh.com.

The MINI Cooper Does It Again

MINI CooperThe MINI Cooper has always been a crowd favorite, and for good reasons. This beloved and timeless mini-car has a unique and personalized look, drives great, and gets unbeatable gas mileage. Its outstanding credentials and its low price have earned it a spot on Kelley Blue Book’s “10 Best Car Deals of the Month” list, coming in at number 6. Kelley Blue Book praises the 2012 MINI Cooper for its “sharp steering,” its “tenacious grip,” and its “responsive engine.”

Earning a spot on the Best Car Deals list means drivers will get the most out of their money with this year’s model. Coming in at just under 20K, the MINI Cooper delivers the ride of a lifetime at an affordable cost. As a driver, if you like outstanding performance, less visits to the gas station, responsive handling, and a uniquely expressive design (on both the inside and the outside), then the MINI Cooper is the car for you.

Head on down to MINI of Pittsburgh today, and step inside an all-new 2012 MINI Cooper and take it out for a spin. Chances are, you’ll never want to get back out.




Countryman Brings Spice to Compact Crossover World

2012 CountrymanIf you’re in the market for a compact crossover that stands out from the crowd, like no further than the MINI Cooper Countryman. Other consumers must agree; the MINI Cooper Countryman was chosen as a Best Compact Crossover in an Edmunds’ Consumers’ Favorites Poll. You can find the 2012 MINI Cooper Countryman now on the lot at MINI of Pittsburgh.

Claiming the eighth spot on the poll, the Countryman offers the unique driving dynamics of a MINI that make it stand out among the normal soccer mom crossovers. The peppy four-cylinder engine provides zippy performance and a spirited ride. With EPA estimated ratings of 27 mpg city and 35 mpg highway, the Countryman is ready for quick commutes around town or long road trips around the country. As the largest MINI available, the Countryman is stocked full of great amenities. An MP3 player, HD radio, leather wrapped steering wheel, variable speed intermittent wipers, and keyless start all come standard.

The 2012 MINI Cooper Countryman was rated as a Top Safety Pick by the Insurance Institute for Highway Safety. To achieve this distinction, Countryman received the highest rating possible in the following four tests: frontal offset test, side impact test, rear crash protection, and roof strength test. Safety features on this vehicle include 4-wheel disc brakes, electronic stability control, and traction control.

Come get behind the wheel of a MINI Cooper Countryman and experience driving like never before. Visit our Pittsburgh dealership today or view photos and information of our inventory online at www.miniofpittsburgh.com.

MINI Drivers Experience Personalized Stitcher Smart Radio App


Attention MINI drivers! Would you like to customize your radio experience and have it tailored to your likes every time you take your MINI out for a spin? Well now you can. If your car has MINI Connected, you can now enjoy a fully-integrated Stitcher SmartRadio™ app experience during every drive.

Stitcher SmartRadio™ provides access to talk radio, podcasts, sports, entertainment, and live radio on-demand all in one app. In MINI models with MINI Connected, you can integrate your iPhone into your car’s infotainment system.

“Our app concept allows customers to download the same services to their car that they use on their smartphone – simply by downloading the free app,” said Dimitri Meulaping Feyou, Product Manager, Entertainment at the BMW Group AppCenter.

If you have questions or need assistance setting up your personalized radio experience, stop by the MINI of Pittsburgh dealership. Our friendly and knowledgeable team will be happy to help.