The MINI Boot to Bonnet Maintenance Program: Added Peace of Mind

MINI has got your back. It wants to offer owners of new models a chance to keep their cars in prime condition. That’s why the automaker is offering a Boot to Bonnet Maintenance Program designed to cover over 36,000 miles of wear and tear.

According to MINI, this is just one of many maintenance programs made to keep you MINI working well. As one of the most comprehensive programs in the industry, this plan covers factory-recommended maintenance for approximately the first three years of ownership. Best of all, it comes with every new MINI at no charge.

What do you get? The Boot to Bonnet Maintenance Program includes:

  • Engine oil services
  • Inspection services
  • Brake pads and rotors
  • Brake fluid service
  • Wiper blade inserts
  • Engine drive belt
  • Engine air filter
  • Cabin air microfilter

In addition to that, owners can also extend your plan to cover an additional three years or 100,000 miles of no-cost maintenance. Other programs include a four-year/50,000-mile MINI New Passenger Car Limited Warranty and a 12-year/unlimited-mileage warranty against rust perforation. Drivers also get standard 24-hour Roadside Assistance for the first four years. Learn more about MINI maintenance by talking to our maintenance experts here at MINI of Pittsburgh. Motor On.

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Warming Up Your Car: Are You Just Wasting Gas?

When it’s cold out, many people insist on idling their cars for extended periods of time. Although we all like a nice and toasty cabin, some extended research has shown that idling your car really just increases pollutants in the air and wastes gas.

According to the Washington Post, most modern cars are designed for pretty severe conditions. Unless you live in Siberia, your car doesn’t really need to warm up for that long, if at all. The idea behind warming up your car is to eliminate any moisture in the system. In the summer, it easily reaches temperatures required to do so. In the winter, it may take an extra 30 seconds or so.

In fact, and energy agency recently determined that warming up your car is really a thing of the past and only serves to increase fuel consumption: “the test results showed that with a 5-minute warm-up total fuel consumption increased by 7 to 14 percent and with a 10-minute warm-up total fuel consumption increased by 12 to 19 percent,” the Natural Resources Canada energy agency reported.

Why has this change happened? Well, electronic fuel injection is one of the main reasons. In the ‘80s and ‘90s it was difficult to find a car that didn’t have a carburetor, which needed to be warmed to get the right air-fuel mix. Now, your MINI engine has advanced sensors and can basically warm up as you drive.

To learn more about how to prepare your MINI for winter, check out our website. Thanks for choosing MINI of Pittsburgh and Motor on!

National Youth Traffic Safety Month – Keeping Teen Drivers Safe Behind the Wheel

May is National Youth Traffic Safety Month, which is an effort to help keep teen drivers safe by highlighting the importance of responsible driving practices. According to statistics from the National Highway Traffic Safety Administration (NHTSA), in 2012, distracted teen drivers behind the wheel caused 21% of fatal car crashes. So here are some tips to decrease distractions and increase attention for the road.

  1.  Parents, set a good example. According to the National Safety Council survey, 91% of parents who drive their kids are implementing distracted driving practices themselves. “Do as I say, not as I do” is simply not good enough when it comes to setting a good driving example for your kids!
  2. Put the distractions away. Diversions don’t always come from cell phones but can also include eating, putting on makeup, talking to friends, or even changing the radio.
  3. Hands free does not always mean distraction free. Just because you have a hands free device, your attention can still be diverted from the road.
  4. Teens driving with other teens can increase fatal crash risk by 44%. Teach your young drivers to be attentive at all times and not to take their eyes off the road when talking to passengers.

We at MINI of Pittsburgh are dedicated to highlighting good driving safety practices for both parents and their teen drivers. So please, put the distractions away and come visit us to see the newest lineup of MINIs, today!

MINI Performance Features: A Cut Above the Rest

2015 John Cooper Works

If you’re looking for some fun performance features in your next car, look no further. MINI has a new car for you.

What makes the MINI…well…less than mini? Quite fankly? Everything! From its powerful performance, superior handling and dynamic style to its overall value, the MINI is anything but miniature in terms of performance and presentation. Above all, when you first drive a MINI you’re going to notice the pickup you get from simply pushing the gas pedal. Its power is undeniable.

Check out the list below to see the best of all MINI performance features:

MINI Cooper

  • 5-liter 3-cylinder engine with TwinPower Turbo Technology
  • Turbocharging, direct injection, VALVETRONIC, Dual VANOS
  • Electronic throttle
  • Dual-cone synchronizers
  • 6-speed manual

MINI Cooper S

  • 0-liter 4-cylinder engine with TwinPower Turbo Technology
  • Turbocharging, direct injection, VALVETRONIC, Dual VANOS
  • Hood scoop air intake
  • Performance control
  • Performance suspension
  • Runflat tires
  • Brake Ducts
  • Available 6-speed automatic transmission with shift paddles

John Cooper Works

  • 0-liter 4 cylinder engine with TwinPower Technology
  • Tuned, Turbocharging, direct injection, VALVETRONIC, Dual VANO
  • Rear spoiler
  • Performance control
  • Sport suspension with stiffer front and rear stabilizer bars
  • Runflat tires
  • Available 6-speed automatic transmission with shift paddles

 

As you can see, there’s something for everyone when searching for the perfect MINI! If you’re interested in taking one out for a test drive (and trust us, you want to!), visit us at MINI of Pittsburgh!

 

MINI International Magazine Get a Fresh Look

Every great subculture has a dedicated magazine, and The MINI International is the source of all things MINI for those in the know. Well into its 11th year of publication, The MINI International has announced a stylish redesign of the publication that MINI owners have come to rely on.

Those who seek out the MINI lifestyle aren’t your typical car buyers. Once they’ve put the wheels to the road for the first time, MINI owners become part of the MINI Community. As a MINI car is a strong statement of personality and style sense, the MINI Community can be expected to be just as unique. This sentiment is now the focus of The MINI International.

The new design will forego heavy-handed airbrushing, opting instead for photos of real MINI cars in their natural habitats. Stories will zero in on slices of life, like ’food architect’ artists Bompas & Par as they put us in their Cooper S Paceman and take us on a tour of the trendy gourmet food districts in London.

“The MINI International magazine is unique and contemporary, and includes fans, customers and the MINI models equally,” commented Ralf Schepull, head of MINI Brand Communications, “With its contemporary new look, illustrations and unusual design elements, The MINI International is thoroughly modern and reflects the MINI brand perfectly.”

If you can’t get your hands on a paper copy of The MINI International, a free iPad app can be downloaded to view the latest issue.  The electronic version of The MINI International will include lots of bonus material such as short films and games.

‘Not Normal’ Campaign from MINI Showcases Brand’s Uniqueness

MINI Not Normal

MINI has always portrayed a lifestyle of quirkiness, creativity, and individuality. The brand launched a new campaign this week with the slogan ‘Not Normal’ to continue to recognize and delight in the fact that MINI still conveys a strong, independent, and unique character.

“Brand strength has always been one of the main success factors of MINI. The continuous development of our unique brand forms the basis for further growth in the relevant customer segments and is at the heart of our communication activities”, explains Ralf Schepull, Head of MINI Brand Communication, talking about the background to the integrated campaign.

Part of MINI’s charm and devotion from worldwide fans comes from the brand’s unconventional design and attitude in the world of automobiles. Long considered a ‘rebel’ among other automobiles, MINI expresses this tried and true concept through the ‘Not Normal’ campaign.

Express your individuality. Find the unique MINI that is just right for you now at MINI of Pittsburgh. Visit our dealership on Baum Blvd or check us out online at www.miniofpittsburgh.com.

MINI Drivers Experience Personalized Stitcher Smart Radio App

Stitcher

Attention MINI drivers! Would you like to customize your radio experience and have it tailored to your likes every time you take your MINI out for a spin? Well now you can. If your car has MINI Connected, you can now enjoy a fully-integrated Stitcher SmartRadio™ app experience during every drive.

Stitcher SmartRadio™ provides access to talk radio, podcasts, sports, entertainment, and live radio on-demand all in one app. In MINI models with MINI Connected, you can integrate your iPhone into your car’s infotainment system.

“Our app concept allows customers to download the same services to their car that they use on their smartphone – simply by downloading the free app,” said Dimitri Meulaping Feyou, Product Manager, Entertainment at the BMW Group AppCenter.

If you have questions or need assistance setting up your personalized radio experience, stop by the MINI of Pittsburgh dealership. Our friendly and knowledgeable team will be happy to help.