New MINI Superleggera Roadster Could be Electric

Fans can’t stop clamoring about the potential of a new MINI Superleggera. Rumor has it that MINI is considering the sleek roadster for production with a state-of-the-art electric powertrain. This unique sports car could be available sooner than you know it.

Odds are if you saw the MINI Superleggera roadster, you wouldn’t believe it’s a MINI, especially because it looks unlike anything the company has ever done before. This sleek convertible has even been called the Miata and the Porsche of the UK, featuring a low center of gravity, wide stance, and excellent handling. According to Top Speed, the Superleggera may even be powered by electricity.

“The interest was tremendous when we showed this concept car,” said Peter Schwarzenbauer, head of MINI, Rolls-Royce, and BMW Motorcycle. “I think also the technological part is extremely interesting because we are working on electrification for MINI.”

This is big news for MINI, especially considering the lineup follows a fairly strict design philosophy. The new Superleggera could just redefine the entire company if its electric-sports design takes off. Stay tuned to this space to see if and when you can expect to see a new MINI Superleggera roadster right here at MINI of Pittsburgh.

Italian Vogue Editor, Franca Sozzani, Customizes a MINI Roadster to Benefit AIDS Charity Event

MINI Roadster Life BallFranca Sozzani, chief Editor of Italian Vogue, has designed and presented her own MINI model to celebrate of the 20th anniversary of the Life Ball charity event.

MINI has worked with the Life Ball since 2001, offering up a new car each year for celebrities to customize for the event. This year, a MINI Roadster received the creative touch of Sozzani. She gave it a quirky gold-striped purple exterior, gloss black detailing and a floral design for the soft folding top.

Sozzani said of her inspiration, “The concept behind the MINI customization is inspired by the beautiful and elegant women who in the past used to wear a scarf draped around their head when driving a convertible,” Founder and organizer of the Life Ball, Gery Keszler, added “And thanks to the visual signature of Franca Sozzani, the this year’s MINI designed specially for the occasion has similarly become a lifestyle and design highlight in the name of this good cause,”

To compliment the Roadster’s fashion-inspired look, the Life Ball presented a 20-year retrospective of fashion, which gave famous models like Eva Padberg and Karolina Kurkova the chance to don blast-from-the-past looks on the runways. After the fashionable festivities, the MINi Roadster was auctioned off at the AIDS Solidarity Gala to raise 54,000 Euro for AIDS-fighting projects.


Get Ready For Summer with the MINI Cooper Convertible and Roadster

With summer just around the corner, it’s time to feel the sun on your face and the wind blowing through your hair. The best way to do this is by dropping the top on a new MINI Cooper Convertible or Roadster.

 The 2012 MINI Cooper Convertible offers fun handling and an appealing exterior with excellent fuel economy. This zippy and agile small car boasts impressive 25 city/33 highway MGP. The convertible soft top provides an open feel with the capacity to comfortably seat up to four passengers.

The 2012 MINI Cooper Roadster’s stylish drop-top is sure to make it your favorite car to drive on a sunny day. The Roadster’s nimble handling and two passenger seating give it a sportier look and feel. With the same great fuel economy as the MINI Cooper Convertible, it’s a tough choice to have to pick one.

Stop by MINI of Pittsburgh today to get your summer-ready MINI Cooper Convertible or Roadster. Our team will be happy to help you.

MINI at the North American International Auto Show in Detroit

MINI had a big year in 2011 with the debut of the MINI Coupe and the MINI Countryman.  At the North American International Auto Show (NAIAS) in Detroit this week, MINI brought their latest, the MINI Roadster.

MINI NAIASThe two-seat convertible is the latest MINI venture and one looking to tap into a whole new MINI experience.  The Roadster still gives the MINI go-kart handling and excitement as well as being a convertible which is an added bonus.  MINI likes to call it a go-kart for adults!The Roadster was at the NAIAS two years ago as a concept vehicle and made it to production in just two years!

The past year for MINI USA was an amazing one with setting their all-time sales record in 2011.  More than 57,000 MINIs found new homes in the USA, an increase of 26% compared to 2010.  The feat is quite an amazing jump for MINI, showing the growing popularity of the vehicles.  The release of the Coupe and Countryman helped pump the brand up and MINI expects the Roadster to continue to push the sales even further.

MINI Showcasing the MINI Roadster at the 2012 North American Auto Show

MINI RoadsterMINI is excited to announce that they will be bringing the MINI Roadster to the 2012 North American International Auto Show in Detroit in January.  The MINI Roadster ushers in the newest chapter of MINI, the first-ever two-seated convertible.  The new open-air MINI brings a whole new dimension to the enjoyment of driving a MINI.

The Roadster holds all the MINI principles of a sporty MINI with a whole new experience of feeling the air all around.  The Roadster is the sixth model of the MINI vehicle collection and offers a whole new spin on owning a convertible.

The MINI Roadster is ready to go on the big stage and wow spectators to the show.  The Roadster will be on display for visitors from January 14-22, 2012.  For those making the trek to Detroit for the show, make sure to stop by MINI and experience the Roadster in-person, it’s a brand new dimension of MINI.

New MINI Roadster Ready to Provide Sweet Convertible Driving

MINI has released their latest model, the MINI Roadster, into their lineup of amazing vehicles.  The Roadster is the sixth model in the current MINI lineup.  After making history with the Coupe being the first two-seater MINI, now the Roadster is the first two-seater convertible!

The MINI Roadster is a great vehicle and looks stunning with the soft-top roof up or down.  With three efficient engines to choose from, the MINI Cooper Roadster (121 horsepower), Cooper S Roadster (181 horsepower), and the John Cooper Works Roadster (208 horsepower) provide powerful and economical engines for all drivers to enjoy whatever their power needs are.

Excitement is what drivers will find driving the MINI Roadster with its strong engine and go-cart handling feeling MINIs are known for.  The Roadster comes with Electric Power Steering and Dynamic Stability Control for the ultimate in handling and control.  Front and head airbags, super firm windscreen frame and steel roll-over bars are designed on the Roadster to protect both passengers.

For convertible lovers, the MINI Roadster is one of a kind.  With super agility, control, power, and dashing good looks, you won’t be sorry taking the Roadster out on a drive.