Every great subculture has a dedicated magazine, and The MINI International is the source of all things MINI for those in the know. Well into its 11th year of publication, The MINI International has announced a stylish redesign of the publication that MINI owners have come to rely on.
Those who seek out the MINI lifestyle aren’t your typical car buyers. Once they’ve put the wheels to the road for the first time, MINI owners become part of the MINI Community. As a MINI car is a strong statement of personality and style sense, the MINI Community can be expected to be just as unique. This sentiment is now the focus of The MINI International.
The new design will forego heavy-handed airbrushing, opting instead for photos of real MINI cars in their natural habitats. Stories will zero in on slices of life, like ’food architect’ artists Bompas & Par as they put us in their Cooper S Paceman and take us on a tour of the trendy gourmet food districts in London.
“The MINI International magazine is unique and contemporary, and includes fans, customers and the MINI models equally,” commented Ralf Schepull, head of MINI Brand Communications, “With its contemporary new look, illustrations and unusual design elements, The MINI International is thoroughly modern and reflects the MINI brand perfectly.”
If you can’t get your hands on a paper copy of The MINI International, a free iPad app can be downloaded to view the latest issue. The electronic version of The MINI International will include lots of bonus material such as short films and games.
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