MINI Performance Features: A Cut Above the Rest

2015 John Cooper Works

If you’re looking for some fun performance features in your next car, look no further. MINI has a new car for you.

What makes the MINI…well…less than mini? Quite fankly? Everything! From its powerful performance, superior handling and dynamic style to its overall value, the MINI is anything but miniature in terms of performance and presentation. Above all, when you first drive a MINI you’re going to notice the pickup you get from simply pushing the gas pedal. Its power is undeniable.

Check out the list below to see the best of all MINI performance features:

MINI Cooper

  • 5-liter 3-cylinder engine with TwinPower Turbo Technology
  • Turbocharging, direct injection, VALVETRONIC, Dual VANOS
  • Electronic throttle
  • Dual-cone synchronizers
  • 6-speed manual

MINI Cooper S

  • 0-liter 4-cylinder engine with TwinPower Turbo Technology
  • Turbocharging, direct injection, VALVETRONIC, Dual VANOS
  • Hood scoop air intake
  • Performance control
  • Performance suspension
  • Runflat tires
  • Brake Ducts
  • Available 6-speed automatic transmission with shift paddles

John Cooper Works

  • 0-liter 4 cylinder engine with TwinPower Technology
  • Tuned, Turbocharging, direct injection, VALVETRONIC, Dual VANO
  • Rear spoiler
  • Performance control
  • Sport suspension with stiffer front and rear stabilizer bars
  • Runflat tires
  • Available 6-speed automatic transmission with shift paddles

 

As you can see, there’s something for everyone when searching for the perfect MINI! If you’re interested in taking one out for a test drive (and trust us, you want to!), visit us at MINI of Pittsburgh!

 

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MINI Cooper Hits the Red Carpet at the Warner Music Group Grammy After Party

MINI ConvertibleThe red carpet saw a new celebrity this year after the Grammy Awards, the new MINI Convertible!  MINI made its debut as the official partner of Warner Music Group at their very exclusive Grammy after party.  This year, the partnership consisted of the new MINI Countrymen chauffeuring celebrities to the after party and a MINI Convertible welcoming them on the red carpet as a VIP guestbook.

The MINI Convertible is now decorated with autographs from famous artists and actors such as Sean Paul, Flo Rida, Neil Patrick Harris, Muse and many more.  This MINI will be auctioned off with the proceeds benefiting MyMusicRX.  This is a charity that focuses on, “soothing and delighting hospitalized children, their families and medical professionals who care for them, by infusing the hospital environment with the healing power of music.”

Local Pennsylvania dealership, MINI of Pittsburgh, is proud the MINI Convertible will be auctioned off for such a notable charity!

MINI Receives ALG Residual Value Awards

ALG is like the psychic of the automotive world.

Through its creepily accurate vehicle value predictions, ALG has revealed automotive insights to automakers and consumers alike for almost half of a century now.

For the last fourteen years, ALG has made a ceremony of its predictions with the ALG Annual Residual Value Awards.

Those vehicles that are predicted to keep the highest percentage of Manufacturer’s Suggested Retail Price (MSRP) in their segments after three years are recognized and rewarded.

Segments include Sub Compact Car, Compact Car, Midsize Car, Fullsize Car, Sports Car, Alt-Fuel Vehicle, Minivan, Sub Compact Utility Vehicle, Compact Utility Vehicle, Midsize Utility Vehicle, Fullsize Utility Vehicle, Midsize Pickup, Fullsize Pickup, Premium Compact Car, Premium Midsize Car, Premium Fullsize Car, Premium Executive, Premium Sports Car, Premium Alt-Fuel Vehicle, Premium Compact Utility Vehicle, Premium Midsize Utility Vehicle, and Premium Fullsize Utility Vehicle.

ALG examined 2013 vehicles with a thorough assessment in many categories, such as historical performance, industry trends, and segment competition.

It was a good year for MINI.

The MINI Cooper took the Premium Compact Car Residual Value Award, while the MINI Cooper Countryman claimed the Sub Compact Utility Vehicle Residual Value Award.

A Residual Value Award is a pretty big deal.

Considering critical elements like brand desirability, durability, and quality, residual value almost entirely reflects the value of a vehicle, according to ALG President Larry Dominique.

“The Residual Value Awards measure the most important brand performance metric—the statement consumers make with their wallets when they purchase a vehicle.”

MINI Coopers’ Motoring Hearts

Motoring HeartsThe holiday season is a time to express gratitude and to give generously to others.

And, that is what Motoring Hearts is all about.

With over 37,000 volunteer organizations, this partnership between Volunteer Match and MINI allows volunteers to discover opportunities that match their interests.

  • Visit http://www.miniusa.com/#/play/go_a_motoring/motoringHearts-m.
  • Proceed to visit the Motoring Hearts website.
  • Click “Get hooked up with the right volunteer opportunity.”
  • Enter a location, interest, and age group.
  • Search for your match.
  • After registering, you will be contacted by the organization.
  • After volunteering, you will receive a Motoring Hearts badge.

Do you give good advice? Are you a business professional? Do you enjoy cooking? Are you a runner or a swimmer? Do you love animals? Are you an international guru, a piano master, a former thespian? Do you love to shop?

Your local city of Pittsburgh offers volunteer opportunities for each of these interests and more.

  • Advice Counselor—Elder Wisdom Circle
  • Arthritis Foundation 2012 Jingle Bell Run/Walk—Arthritis Foundation Western Pennsylvania
  • Business Mentor—MicroMentor, An Initiative of Mercy Corps
  • Exchange Coordinator—EF Foundation for Foreign Study
  • Food Pantry Volunteer—East End Cooperative Ministry
  • Music Ministry—AseraCare Hospice
  • Pet Therapy Volunteer—Caring Hospice of Western PA
  • Swim for MS—Multiple Sclerosis Association of America
  • Usher—Quantum Theatre
  • Volunteer Shopper—Ursuline Senior Services

As Motoring Hearts would say, “Let’s be a bunch of good-for-somethings.”

Stylish MINI Cooper Lands on Edmunds’ List of Best Convertibles

2012 MINI Cooper ConvertibleWith its legendary styling and zippy performance, the MINI Cooper Convertible is one sun-seeker that proudly stands out in a crowd. So it comes as no surprise that the MINI Cooper Convertible was chosen as a contender on Edmunds’ Consumers’ Favorites Poll of Best Convertible 2012. The MINI Cooper Convertible is waiting for you now at MINI of Pittsburgh.

This two-door convertible features a retractable soft top as well as a power tilt/sliding sunroof for days when you don’t want quite as much sun. With the ability to seat four passengers and an EPA estimated 27 mpg city/35 mpg highway, the MINI Cooper Convertible is ready and able to take you and your gang on long road trips or quick commutes around town. Standard amenities include cruise control, an auxiliary power outlet, leather wrapped steering wheel with mounted controls, a trip computer, MP3 player, and satellite radio. Optional convenience features include climate control, navigation system, rain sensing wipers, HID headlights, a premium sound system, and keyless start.

The 2012 MINI Cooper Convertible received a five-star rollover crash rating from the National Highway Traffic Safety Administration. Five stars is the high rating obtainable. Safety features include brake assist, electronic stability control, traction control, driver and passenger air bags, and 4-wheel disc brakes.

Enjoy the many colors and beautiful scenery of fall with the top down on a MINI Cooper Convertible from MINI of Pittsburgh. Visit our dealership on Baum Boulevard in person or online at www.miniofpittsburgh.com.

‘Not Normal’ Campaign from MINI Showcases Brand’s Uniqueness

MINI Not Normal

MINI has always portrayed a lifestyle of quirkiness, creativity, and individuality. The brand launched a new campaign this week with the slogan ‘Not Normal’ to continue to recognize and delight in the fact that MINI still conveys a strong, independent, and unique character.

“Brand strength has always been one of the main success factors of MINI. The continuous development of our unique brand forms the basis for further growth in the relevant customer segments and is at the heart of our communication activities”, explains Ralf Schepull, Head of MINI Brand Communication, talking about the background to the integrated campaign.

Part of MINI’s charm and devotion from worldwide fans comes from the brand’s unconventional design and attitude in the world of automobiles. Long considered a ‘rebel’ among other automobiles, MINI expresses this tried and true concept through the ‘Not Normal’ campaign.

Express your individuality. Find the unique MINI that is just right for you now at MINI of Pittsburgh. Visit our dealership on Baum Blvd or check us out online at www.miniofpittsburgh.com.

The MINI Cooper Does It Again

MINI CooperThe MINI Cooper has always been a crowd favorite, and for good reasons. This beloved and timeless mini-car has a unique and personalized look, drives great, and gets unbeatable gas mileage. Its outstanding credentials and its low price have earned it a spot on Kelley Blue Book’s “10 Best Car Deals of the Month” list, coming in at number 6. Kelley Blue Book praises the 2012 MINI Cooper for its “sharp steering,” its “tenacious grip,” and its “responsive engine.”

Earning a spot on the Best Car Deals list means drivers will get the most out of their money with this year’s model. Coming in at just under 20K, the MINI Cooper delivers the ride of a lifetime at an affordable cost. As a driver, if you like outstanding performance, less visits to the gas station, responsive handling, and a uniquely expressive design (on both the inside and the outside), then the MINI Cooper is the car for you.

Head on down to MINI of Pittsburgh today, and step inside an all-new 2012 MINI Cooper and take it out for a spin. Chances are, you’ll never want to get back out.